Beauty & Skincare
Beauty & Skincare in Personal Care
14 rated brands in this category — full 5-pillar HSS breakdowns on each brand page.
Wondering how these ratings work? Read our EU Taxonomy guide and CSRD explainer to see the evidence standards behind HSS.
BeautyCounter
Skincare, makeup, body care
UpCircle Beauty
UK brand using repurposed ingredients from other industries (coffee grounds from cafes, fruit stones from juice factories). Vegan, cruelty-free, plastic-free/refillable packaging. B Corp certified. The downsides: relatively small product range, higher price point than mainstream, and some products have shorter shelf life due to the upcycled natural ingredients.
Burt's Bees
The OG natural personal care brand — accessible, affordable, and widely available. Leaping Bunny certified, uses recycled packaging where possible, and sources beeswax responsibly. Owned by Clorox since 2007, which dilutes the "natural" positioning. Great price point for affordability-focused content.
Odylique
UK organic skincare brand with Soil Association-certified organic cosmetics — genuinely certified, natural, cruelty-free, small-batch formulas in mostly glass packaging.
OSEA
Clean, vegan, cruelty-free ocean-inspired skincare brand with a genuine non-toxic and sustainability story.
RMS Beauty
Pioneer in "living" clean beauty — non-toxic, cruelty-free, minimal-ingredient formulas with recyclable glass packaging.
Aesop
Premium, design-led skincare brand — cruelty-free and plant-based, now owned by L’Oréal, with limited environmental disclosure and opaque supply chains.
ILIA
Well-known clean-beauty brand with non-toxic, cruelty-free and largely vegan formulas and some recycled packaging.
Indie Lee
US clean-beauty skincare brand (founded by a health advocate) with non-toxic, cruelty-free, largely vegan formulas in recyclable glass and a sustainability focus.
Earth Harbor
US vegan, "ocean-safe", clean-beauty skincare brand with small-batch formulas, recyclable glass, and a plastic-neutral/refill message.
Rituals
Premium lifestyle body-care brand whose wellness positioning outpaces its verified sustainability substance.
Estée Lauder
American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.
Johnson & Johnson
American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods.
Quiet Dose
Swedish barrier-first skincare for sensitive and reactive skin. Single product: Barrier Repair Serum with 14 clinically supported active ingredients. Full ingredient transparency with exact concentrations. EU-registered (CPNP), dermatologically tested, fragrance-free.