🐝Hummlan

Check any brand’s sustainability record, before you buy.

Our stern “Hummlan Sustainability Score” (HSS) rates brands and companies across five pillars, grounded in EU Taxonomy and CSRD-aligned evidence. No product pushing, no affiliate pressure, no greenwashing — the upsides and the downsides.

EU Taxonomy Based
CSRD Aligned
Stern & Fair Ratings

Stern Ratings

No marketing fluff. We use hard data from third-party certifications and corporate reports — and we show the downsides too.

Fully Independent

Hummlan does not sell products and earns nothing from recommending brands. Our ratings are free of affiliate pressure.

EU Taxonomy Standard

Our backbone is the EU's own framework for sustainable activities. Zero greenwashing.

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Look up any brand’s HSS rating — even if Hummlan earns nothing from it. We rate the brand, not our relationship with it.

Stern but fair: Hummlan does not sell products and earns nothing from recommending brands — ratings are independent.

All Brands Rated

Every brand in our database, ranked by the Hummlan Sustainability Score (HSS) — a stern 5-pillar assessment grounded in EU Taxonomy and CSRD standards.

Patagonia logo

Patagonia

Outdoor
95

Outdoor apparel, climbing gear, footwear, bags

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Nudie Jeans logo

Nudie Jeans

Denim
93

Organic denim, jeans, jackets

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M

Meliora

Cleaning Products
93

Cleaning product concentrate bars (zero plastic packaging)

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Dr. Bronner's logo

Dr. Bronner's

Multi-Purpose
92

Castile soap (multi-purpose), body, hair, household

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Ethique logo

Ethique

Household
88

Shampoo bars, conditioner bars, body wash bars

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Attitude logo

Attitude

Household
85

Natural deodorant, antiperspirant, body wash

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Blueland logo

Blueland

Household
85

Reusable cleaning bottles + concentrated refill pouches

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Dropps logo

Dropps

Household
84

Laundry detergent pods, dishwasher pods, fabric softener

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ECOS logo

ECOS

Household
84

Laundry, dish, household cleaners, bathroom

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Who Gives A Crap logo

Who Gives A Crap

Bathroom
84

The poster child for sustainable toilet paper — 100% recycled bamboo/toilet paper in plastic-free wrapping. B Corp, 1% for the Planet, and donates 50% of profits to sanitation projects. The product genuinely works well (not the thin recycled paper of old). The cost is higher than conventional TP, and the bulk boxes require storage space. GOTS-certified bamboo would be stronger than "recycled" claims for some eco-conscious buyers.

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Smol logo

Smol

Laundry & Dish
83

UK direct-to-consumer cleaning brand that does concentrated laundry capsules and dishwasher tablets in plastic-free cardboard packaging. Genuinely cheaper than big brands on a per-wash basis. Carbon neutral certified and transparent about ingredients (no phosphates, chlorine, microplastics). The "stern" part: some products still use synthetic ingredients (no COSMOS or Ecolabel yet), and the subscription model can be inconvenient for occasional users.

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BeautyCounter logo

BeautyCounter

Beauty & Skincare
82

Skincare, makeup, body care

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Frontier Co-op logo

Frontier Co-op

Herbs & Spices
82

Organic spices, herbs, seasoning blends, vanilla

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Traditional Medicinals logo

Traditional Medicinals

Tea
82

Organic teas, wellness tea, pregnancy tea, herbal supplements

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Back Market logo

Back Market

Refurbished Electronics
82

Back Market is the leading refurbished electronics marketplace (phones, laptops, tablets). The climate impact case is undeniable — extending device lifespans is the single biggest consumer action for reducing e-waste. B Corp certified (2019) and transparent about their refurbisher vetting process. The "stern" side: not all refurbishers on the platform meet the same quality bar, warranty coverage varies by seller, and they take a commission that can make prices higher than direct-from-refurbisher.

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UpCircle Beauty logo

UpCircle Beauty

Beauty & Skincare
81

UK brand using repurposed ingredients from other industries (coffee grounds from cafes, fruit stones from juice factories). Vegan, cruelty-free, plastic-free/refillable packaging. B Corp certified. The downsides: relatively small product range, higher price point than mainstream, and some products have shorter shelf life due to the upcycled natural ingredients.

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Abeego logo

Abeego

Food Storage
81

The original beeswax food wrap — made from GOTS-certified organic cotton, beeswax, jojoba oil, and tree resin. Plastic-free, compostable, reusable for up to a year. B Corp certified, 1% for the Planet. The downsides: not vegan (uses beeswax), lifespan depends on proper care (don't use with raw meat or heat), and they're pricier than a roll of cling film. But they genuinely work and last.

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People Tree logo

People Tree

Fair Trade & Artisan
80

Fair trade fashion, artisan-made clothing

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Cleancult logo

Cleancult

Household
80

All-purpose cleaners, kitchen, bathroom, laundry

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Biokleen logo

Biokleen

Household
80

Laundry, dish, all-purpose cleaners

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Culture Life logo

Culture Life

Probiotics
80

Probiotic supplements, sauerkraut, kimchi, kombucha

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Maple Hill logo

Maple Hill

Dairy (Grass-Fed)
80

Organic milk, cheese, yogurt, butter

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G

Generous Foods

Plant-Based Protein
80

Plant-based protein bars, snacks

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Kind logo

Kind

Snacks
80

Snack bars, granola, breakfast bars

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Plantaform logo

Plantaform

Garden Products
80

Organic fertilizers, soil amendments, plant food

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Georganics logo

Georganics

Oral Care
80

UK-based plastic-free oral care brand doing it right — glass jars, refillable tooth tabs, compostable silk floss. Genuinely zero-waste packaging (no greenwashing there). Vegan Society and Leaping Bunny certified. The downside: tooth tabs are more expensive per-brush than conventional toothpaste and some users report the texture takes getting used to. Strong local brand with Awin access.

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Imperfect Foods logo

Imperfect Foods

Online Grocery
80

US-based produce delivery service that rescues "ugly" fruits and vegetables that would otherwise go to waste. B Corp, saves millions of pounds of food annually. Carbon-neutral delivery. The downsides: limited geographic availability (US only), you don't get to choose exact items in your box (curated by what's surplus), and some customers report quality inconsistency.

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Vaude logo

Vaude

Outdoor & Activewear
80

German outdoor-gear brand (founded 1974) built on bluesign® system-partner production, Fair Wear leader status, science-based climate targets and PFC-free finishes.

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Pact Organic logo

Pact Organic

Sustainable Basics
79

Organic cotton underwear, pajamas, basics

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Triarchy logo

Triarchy

Denim
79

Sustainable denim, pants, jackets

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Nutiva logo

Nutiva

Oils & Butters
79

Organic coconut oil, hemp oil, chia seeds, protein powders

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Tentree logo

Tentree

Outdoor & Activewear
78

Clothing, footwear, accessories

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Groceries Apparel logo

Groceries Apparel

Modern Basics
78

Sustainable clothing, activewear, Dresses

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Babo Botanicals logo

Babo Botanicals

Hair & Body
78

Hair care, body care, sunscreen (kids safe)

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Thrive Market logo

Thrive Market

Oils & Butters
78

All organic/natural grocery categories

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Allbirds logo

Allbirds

Sustainable Footwear
78

Allbirds leads on carbon footprint transparency and natural materials (merino wool, TENCEL, sugarcane EVA). However, their "carbon neutral" claims rely heavily on offsets rather than absolute emission reductions, and the price point (£95-135 per shoe) puts them above many competitors. Strong B Corp credentials (82 score) and FSC-certified packaging are genuine positives. Known downside: the wool shoes have durability concerns reported by users, and the shift into synthetic materials (Tree Dasher) muddies their natural-fibre positioning.

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Boody logo

Boody

Basics & Underwear
78

Boody makes bamboo viscose underwear and basics that are genuinely soft and well-priced (comparable to major high-street brands). They hold OEKO-TEX Standard 100 and FSC certifications for their bamboo sourcing. However, "bamboo" fabric is actually viscose/rayon processed with chemicals — they're transparent about this but the marketing can mislead casual shoppers. No B Corp certification yet. Excellent value-for-sustainability ratio.

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Klean Kanteen logo

Klean Kanteen

Reusable Drinkware
77

OG of stainless steel water bottles — made from 90% post-consumer recycled stainless steel, B Corp, Climate Neutral, 1% for the Planet. Wide mouth compatibility, lifetime warranty. The downsides: expensive ($30-45 per bottle), heavy compared to plastic, and the "avocado green" aesthetic is polarising. Also, the market is very saturated (Hydro Flask, S'well, etc. — but KK is the most sustainable).

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Pela logo

Pela

Eco Accessories
77

Maker of the world's first compostable phone case (made from flax straw and bioplastic). B Corp, Climate Neutral, 1% for the Planet. Also makes compostable AirPod cases, watch bands, and sunglasses. The "stern" truth: the cases are compostable only in industrial facilities, not home compost bins, and the bioplastic still requires specific conditions to break down. Cases are thicker than standard, and the material yellows over time.

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Veja logo

Veja

Sustainable Footwear
77

French sneaker brand using wild Amazonian rubber, organic cotton, and recycled plastic bottles. Genuinely transparent supply chain — they publish factory lists and pay fair wages. No marketing budget (relies on word of mouth/influencers). The "but": the shoes are expensive (£95-150), some styles have limited cushioning, and the wild rubber supply chain is harder to scale. Still, the most credible sustainable sneaker brand on the market.

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Organyc logo

Organyc

Feminine Care
77

Certified organic cotton feminine care (pads, liners, tampons) — 100% organic cotton, chlorine-free, no fragrances/dyes. One of the more affordable organic period care brands. Cradle to Cradle Gold certified, plastic-free packaging. The downside: availability varies by country, and some users report the pads are bulkier than mainstream brands.

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F

Fairphone

77

Benchmark ethical electronics: modular, user-repairable phones with 8–10 years of software support; fair-mined materials (fairtrade gold, cobalt, recycled metals); full supplier disclosure; B Corp (self-reported, widely reported).

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Weleda logo

Weleda

Natural Wellness
76

Skincare, body care, baby care, food supplements

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D

DAME

76

UK period-care innovator: reusable applicator, organic cotton tampons, period pants. B Corp (self-reported), plastic-free packaging.

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F

Finisterre

76

Cornwall-based outdoor brand: B Corp (self-reported), recycled fabrics, organic cotton, merino, natural-rubber (Yulex) wetsuits, repair service, traceable mostly-European supply chain (widely reported).

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Armedangels logo

Armedangels

Sustainable Basics
76

Cologne fair-fashion brand — GOTS-certified organic cotton, Fairtrade, B Corp (widely reported) and a transparent supply chain.

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dopper logo

dopper

Reusable Drinkware
76

Dutch reusable-bottle brand — widely-reported B Corp with a take-back refurbishment scheme and clean-water projects.

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KeepCup logo

KeepCup

Reusable Drinkware
76

The original reusable-cup brand — circular-economy icon, widely-reported B Corp, replaces hundreds of single-use cups per user.

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Mud Jeans logo

Mud Jeans

Denim
76

Genuinely circular European denim brand — jeans you lease, repair and recycle, made from certified organic cotton.

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Coyuchi logo

Coyuchi

Household
76

Circular organic home-textiles brand — organic cotton and linen, a take-back "Second Life" resale program and Fair Trade factory commitments.

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Houdini Sportswear logo

Houdini Sportswear

Outdoor
76

Swedish circular-sportswear pioneer designing technical outdoor layers to be rented, repaired and recycled — built on mono-material fabrics and a "wear, rent, share, recycle" model.

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Endangered Species Chocolate logo

Endangered Species Chocolate

Fair Trade Chocolate
75

US bean-to-bar chocolate brand committed to Fairtrade and certified-organic cocoa, with a 10%-of-profits-to-conservation model and a wildlife-protection mission.

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FREITAG logo

FREITAG

Accessories
74

Bags made from recycled truck tarpaulins, seat belts, and bicycle inner tubes. Every product is unique (no two are identical). Swiss design, built to last a lifetime. Fully transparent about their material sourcing and manufacturing (in-house in Zurich). The elephant in the room: prices start at CHF 190 for a small bag, making them inaccessible to most shoppers. Still, an icon of circular design.

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Fjällräven logo

Fjällräven

Accessories
73

Outdoor apparel, backpacks, accessories

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Stasher logo

Stasher

Food Storage
73

Platinum silicone reusable bags — the most popular alternative to single-use Ziploc bags. B Corp, plastic-free, PFAS-free, dishwasher/microwave/oven safe. Made in China (the silicone supply chain is hard to localise). The real downside is price: $13-25 per bag makes the upfront cost high compared to a box of Ziplocs. However, they last for years.

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Ecover logo

Ecover

Laundry & Dish
73

Pioneering eco-cleaning brand (founded 1980) with plant-based formulas and the iconic blue plastic bottles made from 100% recycled ocean plastic. Cradle to Cradle certified. Owned by SC Johnson since 2018, which raises the usual corporate concerns. Their formulas are genuinely effective and widely available in supermarkets. Affordable and accessible — good for mass-market eco content.

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W

Wild

73

UK refillable deodorant and body care: buy a recycled-aluminium case once, refill with plastic-free cardboard cartridges. B Corp (self-reported, widely reported), Leaping Bunny, vegan, cruelty-free.

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Reformation logo

Reformation

Women's Contemporary
72

Women's dresses, tops, pants, accessories

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Organic Basics logo

Organic Basics

Modern Basics
72

Sustainable underwear, socks, basics

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J

Justine's

Nut Butters
72

Organic nut butters, protein butters

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L

Lucy & Yak

72

UK ethical fashion favourite: GOTS-certified organic cotton (site), recycled fabrics, Living Wage Foundation-accredited (widely reported), repair and resale programs.

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T

TOTM

72

UK organic period care: GOTS-certified organic cotton (site), B Corp (self-reported), vegan, plastic-free packaging.

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Alter Eco logo

Alter Eco

Fair Trade Chocolate
72

Farmer-owned, Fairtrade and B Corp chocolate-and-food brand with genuinely verified ethical sourcing and compostable, plastic-free packaging.

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Etee logo

Etee

Cleaning Products
72

Plastic-free, zero-waste Canadian brand with genuinely circular, home-compostable and refillable household and personal-care products.

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Theo Chocolate logo

Theo Chocolate

Fair Trade Chocolate
72

US bean-to-bar chocolate brand (Seattle) built on Fairtrade and organic certification, direct farm partnerships and plastic-reduced packaging — a genuinely strong ethical food story.

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Leaf Shave logo

Leaf Shave

Men's Grooming
72

US/Canada zero-waste shaving brand making metal safety razors designed to last decades, with a genuine plastic-free, recyclable-metal circular model.

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Ocean Bottle logo

Ocean Bottle

Reusable Drinkware
72

UK reusable-bottle brand with a certified plastic-recovery funding model (each bottle funds the collection of ocean-bound plastic) and recycled-material builds.

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By Humankind logo

By Humankind

Deodorant
72

US plastic-free personal-care brand making concentrated, waterless refills (deodorant, shampoo, body wash) in home-compostable/paper packaging.

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Schmidt's logo

Schmidt's

Deodorant
71

Natural deodorant, body wash

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Guayaki logo

Guayaki

Tea
71

US-born, B Corp-certified yerba maté brand built on regenerative agroforestry — Organic and Fair Trade-certified maté grown beneath the Atlantic Forest canopy, with a land-restoration mission.

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Bulldog logo

Bulldog

Men's Grooming
70

Men's deodorant, shave cream, body wash, skincare

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Seventh Generation logo

Seventh Generation

Personal Care
70

Laundry, dish, household cleaners, paper products

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Goodbelly logo

Goodbelly

Probiotic Drinks
70

Probiotic drinkable yogurt, protein drinks

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Jungle Culture logo

Jungle Culture

Multi-Category
70

UK-based sustainable lifestyle brand offering bamboo razors, travel cutlery, straws, and zero-waste kitchen essentials.

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Burt's Bees logo

Burt's Bees

Beauty & Skincare
70

The OG natural personal care brand — accessible, affordable, and widely available. Leaping Bunny certified, uses recycled packaging where possible, and sources beeswax responsibly. Owned by Clorox since 2007, which dilutes the "natural" positioning. Great price point for affordability-focused content.

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Frank Green logo

Frank Green

Reusable Drinkware
70

Australian brand making reusable coffee cups and water bottles with a patented one-touch lid mechanism. Ceramic-lined stainless steel, dishwasher safe. The design is genuinely functional and the cups have strong brand recognition. The downsides: expensive (£25-35 for a cup), the ceramic lining can chip over time, and the market is saturated. Good for "best reusable coffee cup" roundups.

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M

Modibodi

70

Global leader in leakproof period underwear; B Corp (self-reported), OEKO-TEX-certified textiles, inclusive sizing, give-back program.

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Native Deodorant logo

Native Deodorant

Deodorant
69

Popular natural deodorant brand owned by P&G — which immediately raises greenwashing questions. The formulas are genuinely aluminium-free, paraben-free, and baking-soda-free (good for sensitive skin). Wide range of scents, subscription model. The P&G ownership (since 2017) means supply chain transparency is limited compared to independent brands. A useful "accessible natural" brand for comparison content.

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Method logo

Method

Cleaning Products
69

The "designer" eco-cleaning brand — beautiful bottles, genuinely effective plant-based formulas. Leaping Bunny certified, Cradle to Cradle formulations, on the EWG Verified list. Owned by SC Johnson (same issue as Ecover). The plastic bottles look good but some are single-use (not refillable). Widely available, affordable, and a gateway brand for people new to eco-cleaning.

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Lush logo

Lush

Hair Care Bars
69

Ethics-led cosmetics brand famed for packaging-free "naked" products, cruelty-free advocacy and regenerating-sourcing programmes.

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ECOALF logo

ECOALF

Outdoor
69

Spanish pioneer of upcycled materials — ocean plastic and post-consumer waste turned into garments.

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Girlfriend Collective logo

Girlfriend Collective

Eco Activewear
69

US activewear brand built on recyclability and transparency — recycled bottles and fishing-net fibres, OEKO-TEX certified.

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Amour Vert logo

Amour Vert

Women's Contemporary
68

Women's t-shirts, tops, dresses

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Acure logo

Acure

Hair & Body
68

Hair care, body wash, skincare

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Celestial Seasonings logo

Celestial Seasonings

Tea
68

Herbal tea, green tea, black tea, wellness blends

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Naturepedic logo

Naturepedic

Household
68

US organic-mattress company (founded 2003) specialising in certified-organic, non-toxic mattresses for babies, kids and adults — GOTS-certified and EWG-verified, plastic-free.

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T

Thought Clothing

Women's Tops & T-Shirts
67

Men's and women's sustainable clothing, socks, underwear

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Lotus Foods logo

Lotus Foods

Food
67

US family-founded, B Corp-certified rice company sourcing organic and regenerative heirloom rices through its More Crop Per Drop programme, which cuts water use and supports smallholder farmers.

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Chosen Foods logo

Chosen Foods

Avocado Products
66

Avocado oil, avocado oil sprays, mayo, salsa

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Outerknown logo

Outerknown

Outdoor & Surf Apparel
66

Surf-and-sportswear label built on recycled fibres and certified organic cotton with a genuinely responsible-sourcing story (Fair Labor- and bluesign-aligned).

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Birch Living logo

Birch Living

Household
66

US organic-mattress brand using GOTS-certified organic wool, cotton and latex with carbon-neutral delivery and a take-back recycling program.

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Rapanui Clothing logo

Rapanui Clothing

Sustainable Basics
66

UK organic-cotton basics brand with fully transparent supply chains — factory, farm and price published openly — and a "Teemill" circular manufacturing model that turns used garments into new ones.

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Numi Organic Tea logo

Numi Organic Tea

66

US organic tea brand with Fair Trade verified and Fair Labor certifications, plastic-free compostable wrappers, a published carbon-footprint programme, and a foundation funding clean-water projects.

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Everlane logo

Everlane

Modern Basics
65

Men's and women's basics, shoes, bags

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Grove Collaborative logo

Grove Collaborative

Household
65

All household cleaning, personal care, paper products

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T

Tru Earth

65

Plastic-free laundry strips in a cardboard tube; B Corp (self-reported), 1% for the Planet, cruelty-free, vegan, made in Canada.

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T

Tony's Chocolonely

65

The most famous slave-free chocolate brand: 100% traceable cocoa, direct sourcing from Ghana/Ivory Coast co-ops, farmers paid above Fairtrade price (widely reported).

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Stella McCartney logo

Stella McCartney

Accessories
65

Luxury-fashion house pioneering material responsibility — no leather, fur or exotic skins, heavy use of recycled and bio-based materials.

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Avocado Green Mattress logo

Avocado Green Mattress

Household
65

Organic mattress brand with genuinely certified materials (GOLS latex, GOTS wool/cotton, MADE SAFE) and a take-back recycling program.

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Odylique logo

Odylique

Beauty & Skincare
65

UK organic skincare brand with Soil Association-certified organic cosmetics — genuinely certified, natural, cruelty-free, small-batch formulas in mostly glass packaging.

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A Good Company logo

A Good Company

Oral Care
65

Swedish B Corp making everyday green goods (bamboo items, recycled notebooks, phone accessories) with visible carbon data and plastic-free design.

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MiiR logo

MiiR

65

US drinkware brand making stainless-steel bottles, mugs and tumblers with giving built into every purchase, annual impact reporting and an increased use of recycled stainless steel.

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Kuyichi logo

Kuyichi

Denim
64

Dutch denim pioneer (est. 2001) building jeans from certified organic cotton and recycled denim through Fair Wear-foundation, transparent supply chains.

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M

Music Magpie

63

UK's largest refurbished-media and electronics reseller — extending the life of phones, consoles and laptops.

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Mrs. Meyer's logo

Mrs. Meyer's

Household
62

Hand soap, dish soap, multi-surface cleaners, laundry

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D

Divine Chocolate

62

Farmer-owned chocolate: 44% owned by the Kuapa Kokoo cocoa farmers' cooperative; Fairtrade (site) and B Corp (self-reported, widely reported).

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E

everdrop

62

German cleaning-tabs brand: concentrated tablets in plastic-free paper packaging, vegan, waterless. B Corp claimed on-site (self-reported, unverified).

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Knowledge Cotton Apparel logo

Knowledge Cotton Apparel

Modern Basics
62

Danish everyday-apparel brand built on certified organic cotton, transparent supply chains and membership of the Sustainable Apparel Coalition — honest mid-tier basics with real standards depth.

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Unbound Merino logo

Unbound Merino

Modern Basics
62

Canadian merino-wool basics brand designing versatile, long-lasting travel-friendly pieces from responsibly-sourced, non-mulesed merino.

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Nisolo logo

Nisolo

Sustainable Footwear
62

US-born, Peru-anchored B Corp footwear brand making handcrafted leather shoes and boots through audited, living-wage factories with radically transparent pricing.

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Polarn O. Pyret logo

Polarn O. Pyret

Baby & Toddler
62

Swedish kids'-wear brand (est. 1976) designing durable, hand-me-down-ready clothing with a strong sustainability strategy, transparent factory list and recycled/organic material commitments.

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Bellroy logo

Bellroy

Accessories
62

Australian B Corp-certified accessories brand (wallets, bags, totes) using LWG-rated leather and recycled materials, with a published factory map and durability-first design.

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Cotopaxi logo

Cotopaxi

62

US outdoor-gear and apparel brand — a Public Benefit Corporation and certified B Corp — building durable packs, bags and layers designed to be repaired, traded in and kept for life.

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Etiko logo

Etiko

62

Australian B Corp-certified, Fairtrade-certified footwear and apparel brand making vegan sneakers and organic-cotton basics through fair-wage, transparent supply chains.

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K

Kit & Kin

61

UK eco-nappy brand: plant-based materials, FSC-certified pulp, recycled packaging, B Corp (self-reported), profits fund planet-protection projects.

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F

Fussy

61

Refillable deodorant with a recycled-aluminium case and plastic-free refills; FSC-certified packaging (site), made in the UK, cruelty-free and vegan.

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F

Faith in Nature

61

Long-standing UK natural-beauty brand: vegan, Leaping Bunny cruelty-free (widely reported), 5-litre refill pouches, recycled packaging; B Corp claimed on-site (self-reported, unverified).

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Boll & Branch logo

Boll & Branch

Household
61

Ethical luxury-bedding brand built on certified organic cotton and Fair Trade supply chains with a transparent sourcing story.

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OSEA logo

OSEA

Beauty & Skincare
61

Clean, vegan, cruelty-free ocean-inspired skincare brand with a genuine non-toxic and sustainability story.

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Curie logo

Curie

Deodorant
61

US clean deodorant brand with non-toxic, cruelty-free, skin-safe formulas in paper/glass packaging and a refill program.

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The Cheeky Panda logo

The Cheeky Panda

61

UK B Corp-certified brand making bamboo toilet tissue, kitchen rolls and facial tissues — FSC-certified, Leaping Bunny cruelty-free and vegan — with climate action reporting and policy transparency.

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Rishi Tea logo

Rishi Tea

61

US purveyor of direct-trade organic teas — over 95% of ingredients certified organic — sourcing from artisan tea and botanical farmers via long-term relationships, with origin transparency across the range.

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Counter Culture Coffee logo

Counter Culture Coffee

61

US specialty coffee roaster (est. 1995), a certified B Corp since 2020, publishing annual Transparency Reports since 2009 and buying direct-trade coffee with per-purchase price disclosure.

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Taza Chocolate logo

Taza Chocolate

61

US stone-ground chocolate maker using only certified USDA Organic cacao, running the chocolate industry's first third-party-certified Direct Trade sourcing programme with published per-origin prices.

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Adidas logo

Adidas

Sustainable Footwear
60

German multinational corporation that designs and manufactures athletic footwear, apparel, and accessories.

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RMS Beauty logo

RMS Beauty

Beauty & Skincare
60

Pioneer in "living" clean beauty — non-toxic, cruelty-free, minimal-ingredient formulas with recyclable glass packaging.

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Nature's Path logo

Nature's Path

60

Canadian family-owned organic cereal and snack brand (est. 1967), always-organic across five brands, with Fair Trade collections and an explicitly regenerative-organic farming programme.

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IKEA logo

IKEA

Household
58

Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories.

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T

The Body Shop

58

A beauty pioneer with a real ethics heritage — first major brand to fight animal testing, Community Fair Trade sourcing, B Corp (widely reported) — now a mainstream retailer after 2024 administration and ownership churn.

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H

Hydro Flask

58

Insulated steel bottles that genuinely replace thousands of single-use bottles; B Corp certification lapsed after the Helen of Troy acquisition (widely reported).

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C

Cariuma

58

Sustainable sneakers: organic cotton canvas, natural rubber, sugarcane-based EVA, recycled materials, carbon-neutral shipping claims and a tree-planting program (site).

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PANGAIA logo

PANGAIA

Fashion
58

Materials-science fashion brand with innovative bio-based and recycled materials, tempered by heavy self-reported marketing and a thin supply-chain record.

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Dedicated Brand Co. logo

Dedicated Brand Co.

Sustainable Basics
58

EU streetwear brand with strong GOTS-certified organic cotton and fair manufacturing.

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Colorful Standard logo

Colorful Standard

Sustainable Basics
58

Portuguese affordable-apparel brand making heavyweight organic-cotton basics (hoodies, sweats, tees) in a self-run EU factory — a strong price-to-quality-and-organic story with limited circularity.

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Vivobarefoot logo

Vivobarefoot

Sustainable Footwear
58

UK barefoot-footwear brand made largely from natural and recycled materials, with repair, resale (ReVivo) and ocean-plastic lines — genuinely circular intent in a niche category.

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Aday logo

Aday

Women's Tops & T-Shirts
58

US womenswear brand designing "one thing that does five things" — versatile, travel-friendly, recycled-material workwear with a circular repair/resale arm.

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Equal Exchange logo

Equal Exchange

58

US fair-trade food cooperative (est. 1986) selling organic and fairly traded coffee, chocolate, tea and bananas — sourced from small-farmer co-ops through a pioneering fair-trade model.

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Eileen Fisher logo

Eileen Fisher

58

US womenswear brand (est. 1984) building timeless, durable basics in organic linen, wool and other natural fibres, with a decades-old Renew take-back and resale programme.

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Darn Tough Vermont logo

Darn Tough Vermont

58

US sock brand knitting performance merino socks at its own Vermont mills, with an unconditional lifetime guarantee, a published 2024 sustainability report and a commitment to the Responsible Wool Standard.

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Smartwool logo

Smartwool

58

US merino-wool apparel and socks brand (est. 1974) running the Second Cut circular programme — recycled yarn from its own cutoffs, resale and sock recycling — under a 2030 Sustainability Commitment.

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Aesop logo

Aesop

Beauty & Skincare
57

Premium, design-led skincare brand — cruelty-free and plant-based, now owned by L’Oréal, with limited environmental disclosure and opaque supply chains.

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ILIA logo

ILIA

Beauty & Skincare
57

Well-known clean-beauty brand with non-toxic, cruelty-free and largely vegan formulas and some recycled packaging.

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Indie Lee logo

Indie Lee

Beauty & Skincare
57

US clean-beauty skincare brand (founded by a health advocate) with non-toxic, cruelty-free, largely vegan formulas in recyclable glass and a sustainability focus.

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Act + Acre logo

Act + Acre

Hair & Body
57

US clean-haircare brand with "stem cell" scalp-care, non-toxic, cruelty-free formulas, recycled packaging and a certified-B-Corp claim.

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Kicking Horse Coffee logo

Kicking Horse Coffee

57

Canadian coffee roaster (est. 1996) sourcing only certified Organic and Fairtrade coffee beans, roasted in the Rocky Mountains and sold across North America.

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Stonyfield Organic logo

Stonyfield Organic

57

US certified-organic yogurt brand (est. 1983) that is a Certified B Corp, runs a verified science-based climate target and 100% renewable electricity at its main plant, sourced from organic family farms.

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Nike logo

Nike

Sustainable Footwear
56

American multinational corporation engaged in the design, development, manufacturing, and marketing of footwear, apparel, and equipment.

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Rothy's logo

Rothy's

Sustainable Footwear
55

US footwear and bag brand knitting shoes from recycled plastic bottles, with a take-back recycling program and durable, machine-washable designs.

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Osprey logo

Osprey

55

US backpack and outdoor-gear brand (est. 1974) focused on durable, repairable packs, with an unconditional lifetime repair-or-replace guarantee and bluesign-style materials work.

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On logo

On

55

Swiss running-shoe and apparel brand (est. 2010) known for its Cyclon subscription take-back model, per-product carbon-footprint reporting and a growing use of recycled materials.

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Vinted logo

Vinted

55

European second-hand marketplace (est. 2008) where tens of millions of members buy and sell pre-owned fashion and home goods, with published impact reports and a climate action plan.

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Dell logo

Dell

55

US PC and enterprise-technology company (est. 1984) — laptops, desktops, servers and services.

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Unilever logo

Unilever

Household
54

British multinational consumer goods company with brands spanning food, home care, and personal care.

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N

Nuud

54

Dutch natural deodorant: vegan, cruelty-free, biobased sugarcane tube, FSC packaging (site).

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O

Oatly

54

Category-defining oat-milk brand that publishes per-product carbon numbers (widely reported).

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prAna logo

prAna

Outdoor
54

Long-standing outdoor-apparel brand (Columbia-owned) with a genuine organic-cotton and recycled-fibre heritage and broad responsible-sourcing commitments.

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Earth Harbor logo

Earth Harbor

Beauty & Skincare
54

US vegan, "ocean-safe", clean-beauty skincare brand with small-batch formulas, recyclable glass, and a plastic-neutral/refill message.

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Frank And Oak logo

Frank And Oak

Modern Basics
54

Canadian sustainable-fashion brand (part of Cielo) making seasonal, less-but-better basics with recycled and certified fabrics and a circular "Style That Lasts" ethos.

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Liforme logo

Liforme

Natural Wellness
54

UK yoga-mat brand making durable, high-grip natural-rubber mats with alignment guidance; plastic-free packaging claims and a charitable giving model.

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Obakki logo

Obakki

Fair Trade & Artisan
54

Canadian ethical-lifestyle brand working directly with artisans in over 30 countries to create home goods, textiles and lifestyle goods on fair-terms partnerships, with a clean-water charitable foundation.

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Dandelion Chocolate logo

Dandelion Chocolate

54

US bean-to-bar craft chocolate maker (est. 2010) using just cocoa beans and sugar, sourcing single-origin cacao directly with producers and publishing an annual sourcing report with per-origin prices.

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Colgate-Palmolive logo

Colgate-Palmolive

Oral Care
53

American multinational consumer products company specializing in oral care, personal care, and home care.

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L'Oréal logo

L'Oréal

Hair & Body
52

French personal care company and the world's largest cosmetics company, specializing in hair care, skincare, and makeup.

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N

NOMO

51

Vegan, free-from chocolate (no dairy, gluten, nuts) owned by Kinnerton (Ferrero group).

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C

Chilly's

51

Instagram-famous insulated bottle brand; a steel bottle displaces hundreds of single-use cups and bottles.

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Rituals logo

Rituals

Beauty & Skincare
51

Premium lifestyle body-care brand whose wellness positioning outpaces its verified sustainability substance.

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Parachute logo

Parachute

Household
51

US premium home and bedding brand (cotton, linen, down and wool) known for quality and durability, with fair-trade and GOTS-organic options in key collections.

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Apple logo

Apple

51

US consumer-technology giant (est. 1976) — iPhone, Mac, iPad, Watch and services — running the most scrutinised supplier-responsibility programme in consumer electronics.

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Samsung logo

Samsung

51

South-Korean electronics conglomerate (est. 1938) — Galaxy smartphones, TVs, home appliances and memory chips — the world's largest phone maker.

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Sony logo

Sony

51

Japanese electronics and entertainment group (est. 1946) — PlayStation, TVs, cameras, plus music and film businesses.

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HP logo

HP

51

US computing and printing company (est. 1939) — PCs, printers, supplies and services.

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Philips logo

Philips

51

Dutch health-technology company (est. 1891) — medical equipment, personal care and home appliances.

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Bosch logo

Bosch

51

German engineering and technology group (est. 1886) — home appliances, power tools and mobility technology.

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Estée Lauder logo

Estée Lauder

Beauty & Skincare
50

American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.

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SheaMoisture logo

SheaMoisture

Hair & Body
50

US hair- and skin-care brand (est. 1912, now part of Unilever) sourcing shea butter from women-led cooperatives in West Africa through its fair-trade Community Commerce model, and a certified B Corp.

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Miyoko's Creamery logo

Miyoko's Creamery

50

US plant-based dairy brand making vegan cheeses and butters from organic cashews and oats, including a Dairy Farm Transition Program that partners with animal farms to shift to regenerative plant production.

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Johnson & Johnson logo

Johnson & Johnson

Beauty & Skincare
48

American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods.

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United by Blue logo

United by Blue

Modern Basics
48

US outdoor-apparel brand with a 1-for-1 ocean-cleanup model — every product funds the removal of a pound of ocean trash — plus recycled-materials basics.

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Axiology logo

Axiology

47

US plastic-free beauty brand making multi-use balm-to-lip crayons, highlighters and eye crayons from plant-based, skin-nourishing ingredients with no plastic packaging.

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Public Goods logo

Public Goods

47

US direct-to-consumer membership brand selling household essentials, personal care and cleaning products with a store-wide refill system and a clean-ingredient, fragrance-free positioning.

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Microsoft logo

Microsoft

47

US software and cloud giant (est. 1975) — Windows, Azure, Office, Surface and Xbox.

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Google logo

Google

47

US technology group (est. 1998) — Search, Android, Pixel and Nest hardware, and cloud infrastructure.

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Lenovo logo

Lenovo

47

Chinese multinational (est. 1984) — the world's largest PC maker, plus smart devices and enterprise servers.

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Nokia logo

Nokia

47

Finnish telecom-infrastructure company (est. 1865) — 5G networks and operator equipment for the B2B market.

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Panasonic logo

Panasonic

47

Japanese electronics conglomerate (est. 1918) — consumer electronics, home appliances and batteries.

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Procter & Gamble logo

Procter & Gamble

Household
46

American multinational consumer goods corporation specializing in personal care, household cleaning, and hygiene products.

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S

Salt & Stone

46

US natural body care: mineral (reef-safe) sunscreen, clean ingredient lists, vegan, cruelty-free.

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Walmart logo

Walmart

Food
44

American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

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Quiet Dose logo

Quiet Dose

Beauty & Skincare
44

Swedish barrier-first skincare for sensitive and reactive skin. Single product: Barrier Repair Serum with 14 clinically supported active ingredients. Full ingredient transparency with exact concentrations. EU-registered (CPNP), dermatologically tested, fragrance-free.

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Brooklinen logo

Brooklinen

Household
44

US premium bedding and home-linens brand known for quality, durable cotton sheets — an honesty-focused score reflecting genuine durability but thin published sustainability depth.

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The Honest Company logo

The Honest Company

Eco Nappies & Wipes
43

US baby and personal-care brand (founded by Jessica Alba) known for "clean" plant-based formulas, EWG-verified ingredients and transparent ingredient policies.

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Hello Bello logo

Hello Bello

43

US baby-care brand making plant-powered diapers, wipes and personal care with organic botanicals, manufactured in its own Waco, Texas factory powered by 100% renewable energy with a zero-waste process.

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H&M logo

H&M

Women's Tops & T-Shirts
42

Swedish multinational fast-fashion retailer known for clothing for men, women, teenagers, and children.

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The North Face logo

The North Face

40

Global outdoor-apparel and gear brand (part of VF Corporation) — a category giant whose sustainability profile sits mostly in company-disclosed programmes (recycled materials, Responsible Down), facing persistent scrutiny over chemical claims and supply-chain scale.

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Zara logo

Zara

Women's Tops & T-Shirts
38

Spanish multi-national fast-fashion brand, part of the Inditex group, known for rapid production cycles.

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PepsiCo logo

PepsiCo

Snacks
37

American multinational food, snack, and beverage corporation with a diverse portfolio of consumer brands.

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Nestlé logo

Nestlé

Food
35

Swiss multinational food and drink processing conglomerate corporation, the largest food company in the world.

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Amazon logo

Amazon

Household
30

American multinational technology company focusing on e-commerce, cloud computing, online advertising, and digital streaming.

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Shein logo

Shein

Women's Contemporary
22

Ultra-fast fashion retailer known for extremely cheap clothing produced at immense volumes.

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