Sustainable shopping,
without the greenwash.

Patagonia

Outdoor

95

Outdoor apparel, climbing gear, footwear, bags

Nudie Jeans

Denim

93

Organic denim, jeans, jackets

Cleaning product concentrate bars (zero plastic packaging)

Dr. Bronner's

Multi-Purpose

92

Castile soap (multi-purpose), body, hair, household

Ethique

Household

88

Shampoo bars, conditioner bars, body wash bars

Attitude

Household

85

Natural deodorant, antiperspirant, body wash

Blueland

Household

85

Reusable cleaning bottles + concentrated refill pouches

Dropps

Household

84

Laundry detergent pods, dishwasher pods, fabric softener

ECOS

Household

84

Laundry, dish, household cleaners, bathroom

Who Gives A Crap

Bathroom

84

The poster child for sustainable toilet paper — 100% recycled bamboo/toilet paper in plastic-free wrapping. B Corp, 1% for the Planet, and donates 50% of profits to sanitation projects. The product genuinely works well (not the thin recycled paper of old). The cost is higher than conventional TP, and the bulk boxes require storage space. GOTS-certified bamboo would be stronger than "recycled" claims for some eco-conscious buyers.

Smol

Laundry & Dish

83

UK direct-to-consumer cleaning brand that does concentrated laundry capsules and dishwasher tablets in plastic-free cardboard packaging. Genuinely cheaper than big brands on a per-wash basis. Carbon neutral certified and transparent about ingredients (no phosphates, chlorine, microplastics). The "stern" part: some products still use synthetic ingredients (no COSMOS or Ecolabel yet), and the subscription model can be inconvenient for occasional users.

BeautyCounter

Beauty & Skincare

82

Skincare, makeup, body care

Frontier Co-op

Herbs & Spices

82

Organic spices, herbs, seasoning blends, vanilla

Traditional Medicinals

Tea

82

Organic teas, wellness tea, pregnancy tea, herbal supplements

Back Market

Refurbished Electronics

82

Back Market is the leading refurbished electronics marketplace (phones, laptops, tablets). The climate impact case is undeniable — extending device lifespans is the single biggest consumer action for reducing e-waste. B Corp certified (2019) and transparent about their refurbisher vetting process. The "stern" side: not all refurbishers on the platform meet the same quality bar, warranty coverage varies by seller, and they take a commission that can make prices higher than direct-from-refurbisher.

UpCircle Beauty

Beauty & Skincare

81

UK brand using repurposed ingredients from other industries (coffee grounds from cafes, fruit stones from juice factories). Vegan, cruelty-free, plastic-free/refillable packaging. B Corp certified. The downsides: relatively small product range, higher price point than mainstream, and some products have shorter shelf life due to the upcycled natural ingredients.

Abeego

Food Storage

81

The original beeswax food wrap — made from GOTS-certified organic cotton, beeswax, jojoba oil, and tree resin. Plastic-free, compostable, reusable for up to a year. B Corp certified, 1% for the Planet. The downsides: not vegan (uses beeswax), lifespan depends on proper care (don't use with raw meat or heat), and they're pricier than a roll of cling film. But they genuinely work and last.

People Tree

Fair Trade & Artisan

80

Fair trade fashion, artisan-made clothing

Cleancult

Household

80

All-purpose cleaners, kitchen, bathroom, laundry

Biokleen

Household

80

Laundry, dish, all-purpose cleaners

Culture Life

Probiotics

80

Probiotic supplements, sauerkraut, kimchi, kombucha

Maple Hill

Dairy (Grass-Fed)

80

Organic milk, cheese, yogurt, butter

Plant-based protein bars, snacks

Kind

Snacks

80

Snack bars, granola, breakfast bars

Plantaform

Garden Products

80

Organic fertilizers, soil amendments, plant food

Georganics

Oral Care

80

UK-based plastic-free oral care brand doing it right — glass jars, refillable tooth tabs, compostable silk floss. Genuinely zero-waste packaging (no greenwashing there). Vegan Society and Leaping Bunny certified. The downside: tooth tabs are more expensive per-brush than conventional toothpaste and some users report the texture takes getting used to. Strong local brand with Awin access.

Imperfect Foods

Online Grocery

80

US-based produce delivery service that rescues "ugly" fruits and vegetables that would otherwise go to waste. B Corp, saves millions of pounds of food annually. Carbon-neutral delivery. The downsides: limited geographic availability (US only), you don't get to choose exact items in your box (curated by what's surplus), and some customers report quality inconsistency.

Pact Organic

Sustainable Basics

79

Organic cotton underwear, pajamas, basics

Triarchy

Denim

79

Sustainable denim, pants, jackets

Nutiva

Oils & Butters

79

Organic coconut oil, hemp oil, chia seeds, protein powders

Tentree

Outdoor & Activewear

78

Clothing, footwear, accessories

Groceries Apparel

Modern Basics

78

Sustainable clothing, activewear, Dresses

Babo Botanicals

Hair & Body

78

Hair care, body care, sunscreen (kids safe)

Thrive Market

Oils & Butters

78

All organic/natural grocery categories

Allbirds

Sustainable Footwear

78

Allbirds leads on carbon footprint transparency and natural materials (merino wool, TENCEL, sugarcane EVA). However, their "carbon neutral" claims rely heavily on offsets rather than absolute emission reductions, and the price point (£95-135 per shoe) puts them above many competitors. Strong B Corp credentials (82 score) and FSC-certified packaging are genuine positives. Known downside: the wool shoes have durability concerns reported by users, and the shift into synthetic materials (Tree Dasher) muddies their natural-fibre positioning.

Boody

Basics & Underwear

78

Boody makes bamboo viscose underwear and basics that are genuinely soft and well-priced (comparable to major high-street brands). They hold OEKO-TEX Standard 100 and FSC certifications for their bamboo sourcing. However, "bamboo" fabric is actually viscose/rayon processed with chemicals — they're transparent about this but the marketing can mislead casual shoppers. No B Corp certification yet. Excellent value-for-sustainability ratio.

Klean Kanteen

Reusable Drinkware

77

OG of stainless steel water bottles — made from 90% post-consumer recycled stainless steel, B Corp, Climate Neutral, 1% for the Planet. Wide mouth compatibility, lifetime warranty. The downsides: expensive ($30-45 per bottle), heavy compared to plastic, and the "avocado green" aesthetic is polarising. Also, the market is very saturated (Hydro Flask, S'well, etc. — but KK is the most sustainable).

Pela

Eco Accessories

77

Maker of the world's first compostable phone case (made from flax straw and bioplastic). B Corp, Climate Neutral, 1% for the Planet. Also makes compostable AirPod cases, watch bands, and sunglasses. The "stern" truth: the cases are compostable only in industrial facilities, not home compost bins, and the bioplastic still requires specific conditions to break down. Cases are thicker than standard, and the material yellows over time.

Veja

Sustainable Footwear

77

French sneaker brand using wild Amazonian rubber, organic cotton, and recycled plastic bottles. Genuinely transparent supply chain — they publish factory lists and pay fair wages. No marketing budget (relies on word of mouth/influencers). The "but": the shoes are expensive (£95-150), some styles have limited cushioning, and the wild rubber supply chain is harder to scale. Still, the most credible sustainable sneaker brand on the market.

Organyc

Feminine Care

77

Certified organic cotton feminine care (pads, liners, tampons) — 100% organic cotton, chlorine-free, no fragrances/dyes. One of the more affordable organic period care brands. Cradle to Cradle Gold certified, plastic-free packaging. The downside: availability varies by country, and some users report the pads are bulkier than mainstream brands.

Benchmark ethical electronics: modular, user-repairable phones with 8–10 years of software support; fair-mined materials (fairtrade gold, cobalt, recycled metals); full supplier disclosure; B Corp (self-reported, widely reported).

Weleda

Natural Wellness

76

Skincare, body care, baby care, food supplements

UK period-care innovator: reusable applicator, organic cotton tampons, period pants. B Corp (self-reported), plastic-free packaging.

Cornwall-based outdoor brand: B Corp (self-reported), recycled fabrics, organic cotton, merino, natural-rubber (Yulex) wetsuits, repair service, traceable mostly-European supply chain (widely reported).

Armedangels

Sustainable Basics

76

Cologne fair-fashion brand — GOTS-certified organic cotton, Fairtrade, B Corp (widely reported) and a transparent supply chain.

dopper

Reusable Drinkware

76

Dutch reusable-bottle brand — widely-reported B Corp with a take-back refurbishment scheme and clean-water projects.

KeepCup

Reusable Drinkware

76

The original reusable-cup brand — circular-economy icon, widely-reported B Corp, replaces hundreds of single-use cups per user.

FREITAG

Accessories

74

Bags made from recycled truck tarpaulins, seat belts, and bicycle inner tubes. Every product is unique (no two are identical). Swiss design, built to last a lifetime. Fully transparent about their material sourcing and manufacturing (in-house in Zurich). The elephant in the room: prices start at CHF 190 for a small bag, making them inaccessible to most shoppers. Still, an icon of circular design.

Fjällräven

Accessories

73

Outdoor apparel, backpacks, accessories

Stasher

Food Storage

73

Platinum silicone reusable bags — the most popular alternative to single-use Ziploc bags. B Corp, plastic-free, PFAS-free, dishwasher/microwave/oven safe. Made in China (the silicone supply chain is hard to localise). The real downside is price: $13-25 per bag makes the upfront cost high compared to a box of Ziplocs. However, they last for years.

Ecover

Laundry & Dish

73

Pioneering eco-cleaning brand (founded 1980) with plant-based formulas and the iconic blue plastic bottles made from 100% recycled ocean plastic. Cradle to Cradle certified. Owned by SC Johnson since 2018, which raises the usual corporate concerns. Their formulas are genuinely effective and widely available in supermarkets. Affordable and accessible — good for mass-market eco content.

UK refillable deodorant and body care: buy a recycled-aluminium case once, refill with plastic-free cardboard cartridges. B Corp (self-reported, widely reported), Leaping Bunny, vegan, cruelty-free.

Reformation

Women's Contemporary

72

Women's dresses, tops, pants, accessories

Organic Basics

Modern Basics

72

Sustainable underwear, socks, basics

Organic nut butters, protein butters

UK ethical fashion favourite: GOTS-certified organic cotton (site), recycled fabrics, Living Wage Foundation-accredited (widely reported), repair and resale programs.

UK organic period care: GOTS-certified organic cotton (site), B Corp (self-reported), vegan, plastic-free packaging.

Schmidt's

Deodorant

71

Natural deodorant, body wash

Bulldog

Men's Grooming

70

Men's deodorant, shave cream, body wash, skincare

Seventh Generation

Personal Care

70

Laundry, dish, household cleaners, paper products

Goodbelly

Probiotic Drinks

70

Probiotic drinkable yogurt, protein drinks

Jungle Culture

Multi-Category

70

UK-based sustainable lifestyle brand offering bamboo razors, travel cutlery, straws, and zero-waste kitchen essentials.

Burt's Bees

Beauty & Skincare

70

The OG natural personal care brand — accessible, affordable, and widely available. Leaping Bunny certified, uses recycled packaging where possible, and sources beeswax responsibly. Owned by Clorox since 2007, which dilutes the "natural" positioning. Great price point for affordability-focused content.

Frank Green

Reusable Drinkware

70

Australian brand making reusable coffee cups and water bottles with a patented one-touch lid mechanism. Ceramic-lined stainless steel, dishwasher safe. The design is genuinely functional and the cups have strong brand recognition. The downsides: expensive (£25-35 for a cup), the ceramic lining can chip over time, and the market is saturated. Good for "best reusable coffee cup" roundups.

Global leader in leakproof period underwear; B Corp (self-reported), OEKO-TEX-certified textiles, inclusive sizing, give-back program.

Native Deodorant

Deodorant

69

Popular natural deodorant brand owned by P&G — which immediately raises greenwashing questions. The formulas are genuinely aluminium-free, paraben-free, and baking-soda-free (good for sensitive skin). Wide range of scents, subscription model. The P&G ownership (since 2017) means supply chain transparency is limited compared to independent brands. A useful "accessible natural" brand for comparison content.

Method

Cleaning Products

69

The "designer" eco-cleaning brand — beautiful bottles, genuinely effective plant-based formulas. Leaping Bunny certified, Cradle to Cradle formulations, on the EWG Verified list. Owned by SC Johnson (same issue as Ecover). The plastic bottles look good but some are single-use (not refillable). Widely available, affordable, and a gateway brand for people new to eco-cleaning.

Lush

Hair Care Bars

69

Ethics-led cosmetics brand famed for packaging-free "naked" products, cruelty-free advocacy and regenerating-sourcing programmes.

ECOALF

Outdoor

69

Spanish pioneer of upcycled materials — ocean plastic and post-consumer waste turned into garments.

Girlfriend Collective

Eco Activewear

69

US activewear brand built on recyclability and transparency — recycled bottles and fishing-net fibres, OEKO-TEX certified.

Amour Vert

Women's Contemporary

68

Women's t-shirts, tops, dresses

Acure

Hair & Body

68

Hair care, body wash, skincare

Celestial Seasonings

Tea

68

Herbal tea, green tea, black tea, wellness blends

Men's and women's sustainable clothing, socks, underwear

Chosen Foods

Avocado Products

66

Avocado oil, avocado oil sprays, mayo, salsa

Everlane

Modern Basics

65

Men's and women's basics, shoes, bags

Grove Collaborative

Household

65

All household cleaning, personal care, paper products

Plastic-free laundry strips in a cardboard tube; B Corp (self-reported), 1% for the Planet, cruelty-free, vegan, made in Canada.

The most famous slave-free chocolate brand: 100% traceable cocoa, direct sourcing from Ghana/Ivory Coast co-ops, farmers paid above Fairtrade price (widely reported).

Stella McCartney

Accessories

65

Luxury-fashion house pioneering material responsibility — no leather, fur or exotic skins, heavy use of recycled and bio-based materials.

UK's largest refurbished-media and electronics reseller — extending the life of phones, consoles and laptops.

Mrs. Meyer's

Household

62

Hand soap, dish soap, multi-surface cleaners, laundry

Farmer-owned chocolate: 44% owned by the Kuapa Kokoo cocoa farmers' cooperative; Fairtrade (site) and B Corp (self-reported, widely reported).

German cleaning-tabs brand: concentrated tablets in plastic-free paper packaging, vegan, waterless. B Corp claimed on-site (self-reported, unverified).

UK eco-nappy brand: plant-based materials, FSC-certified pulp, recycled packaging, B Corp (self-reported), profits fund planet-protection projects.

Refillable deodorant with a recycled-aluminium case and plastic-free refills; FSC-certified packaging (site), made in the UK, cruelty-free and vegan.

Long-standing UK natural-beauty brand: vegan, Leaping Bunny cruelty-free (widely reported), 5-litre refill pouches, recycled packaging; B Corp claimed on-site (self-reported, unverified).

Adidas

Sustainable Footwear

60

German multinational corporation that designs and manufactures athletic footwear, apparel, and accessories.

IKEA

Household

58

Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories.

A beauty pioneer with a real ethics heritage — first major brand to fight animal testing, Community Fair Trade sourcing, B Corp (widely reported) — now a mainstream retailer after 2024 administration and ownership churn.

Insulated steel bottles that genuinely replace thousands of single-use bottles; B Corp certification lapsed after the Helen of Troy acquisition (widely reported).

Sustainable sneakers: organic cotton canvas, natural rubber, sugarcane-based EVA, recycled materials, carbon-neutral shipping claims and a tree-planting program (site).

PANGAIA

Fashion

58

Materials-science fashion brand with innovative bio-based and recycled materials, tempered by heavy self-reported marketing and a thin supply-chain record.

Aesop

Beauty & Skincare

57

Premium, design-led skincare brand — cruelty-free and plant-based, now owned by L’Oréal, with limited environmental disclosure and opaque supply chains.

Nike

Sustainable Footwear

56

American multinational corporation engaged in the design, development, manufacturing, and marketing of footwear, apparel, and equipment.

Unilever

Household

54

British multinational consumer goods company with brands spanning food, home care, and personal care.

Dutch natural deodorant: vegan, cruelty-free, biobased sugarcane tube, FSC packaging (site).

Category-defining oat-milk brand that publishes per-product carbon numbers (widely reported).

Colgate-Palmolive

Oral Care

53

American multinational consumer products company specializing in oral care, personal care, and home care.

L'Oréal

Hair & Body

52

French personal care company and the world's largest cosmetics company, specializing in hair care, skincare, and makeup.

Vegan, free-from chocolate (no dairy, gluten, nuts) owned by Kinnerton (Ferrero group).

Instagram-famous insulated bottle brand; a steel bottle displaces hundreds of single-use cups and bottles.

Rituals

Beauty & Skincare

51

Premium lifestyle body-care brand whose wellness positioning outpaces its verified sustainability substance.

Estée Lauder

Beauty & Skincare

50

American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.

Johnson & Johnson

Beauty & Skincare

48

American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods.

Procter & Gamble

Household

46

American multinational consumer goods corporation specializing in personal care, household cleaning, and hygiene products.

US natural body care: mineral (reef-safe) sunscreen, clean ingredient lists, vegan, cruelty-free.

Walmart

Food

44

American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

Quiet Dose

Beauty & Skincare

44

Swedish barrier-first skincare for sensitive and reactive skin. Single product: Barrier Repair Serum with 14 clinically supported active ingredients. Full ingredient transparency with exact concentrations. EU-registered (CPNP), dermatologically tested, fragrance-free.

H&M

Women's Tops & T-Shirts

42

Swedish multinational fast-fashion retailer known for clothing for men, women, teenagers, and children.

Zara

Women's Tops & T-Shirts

38

Spanish multi-national fast-fashion brand, part of the Inditex group, known for rapid production cycles.

PepsiCo

Snacks

37

American multinational food, snack, and beverage corporation with a diverse portfolio of consumer brands.

Nestlé

Food

35

Swiss multinational food and drink processing conglomerate corporation, the largest food company in the world.

Amazon

Household

30

American multinational technology company focusing on e-commerce, cloud computing, online advertising, and digital streaming.

Shein

Women's Contemporary

22

Ultra-fast fashion retailer known for extremely cheap clothing produced at immense volumes.