Brand Rating
Smartwool
US merino-wool apparel and socks brand (est. 1974) running the Second Cut circular programme — recycled yarn from its own cutoffs, resale and sock recycling — under a 2030 Sustainability Commitment.
58/100
Hummlan Sustainability Score
58
out of 100
Sustainability Breakdown
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Hummlan does not sell products and earns nothing from recommending brands — ratings are independent. Learn more about EU Taxonomy and CSRD.