Brand Rating
Ecover
Pioneering eco-cleaning brand (founded 1980) with plant-based formulas and the iconic blue plastic bottles made from 100% recycled ocean plastic. Cradle to Cradle certified. Owned by SC Johnson since 2018, which raises the usual corporate concerns. Their formulas are genuinely effective and widely available in supermarkets. Affordable and accessible — good for mass-market eco content.
73/100
Hummlan Sustainability Score
73
out of 100
Sustainability Breakdown
'Fight for Nature' programme and plant-based sourcing; no formal biodiversity targets.
700+ UK refill stations, refill pouches, bottles from 100% recycled ocean plastic and dishwasher tablets with no plastic wrappers.
Plant-based formulas reduce fossil dependence; no public SBTi targets; brand footprint sits within SC Johnson.
Cradle to Cradle certified, Leaping Bunny and vegan; biodegradable plant-based formulas; fragrance ingredient disclosure is incomplete.
SC Johnson responsible-sourcing programmes; brand-level supply chain transparency limited.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Ecover Products We Track
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Learn more about EU Taxonomy and CSRD.