Brand Rating
Native Deodorant
Popular natural deodorant brand owned by P&G — which immediately raises greenwashing questions. The formulas are genuinely aluminium-free, paraben-free, and baking-soda-free (good for sensitive skin). Wide range of scents, subscription model. The P&G ownership (since 2017) means supply chain transparency is limited compared to independent brands. A useful "accessible natural" brand for comparison content.
69/100
Hummlan Sustainability Score
69
out of 100
Sustainability Breakdown
Plant-based ingredients; no formal biodiversity programme.
Plastic packaging with a cardboard travel size; no refill or take-back programme.
No public emissions targets; packaging is mostly plastic; footprint sits inside P&G.
Aluminium-free, paraben-free and baking-soda-free formulas; Leaping Bunny certified.
P&G supply chain systems; limited brand-level transparency.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Native Deodorant Products We Track
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Learn more about EU Taxonomy and CSRD.