Brand Rating
Native Deodorant
Popular natural deodorant brand owned by P&G — which immediately raises greenwashing questions. The formulas are genuinely aluminium-free, paraben-free, and baking-soda-free (good for sensitive skin). Wide range of scents, subscription model. The P&G ownership (since 2017) means supply chain transparency is limited compared to independent brands. A useful "accessible natural" brand for comparison content.
69/100
Hummlan Sustainability Score
69
out of 100
Sustainability Breakdown
Plant-based ingredients; no formal biodiversity programme.
Plastic packaging with a cardboard travel size; no refill or take-back programme.
No public emissions targets; packaging is mostly plastic; footprint sits inside P&G.
Aluminium-free, paraben-free and baking-soda-free formulas; Leaping Bunny certified.
P&G supply chain systems; limited brand-level transparency.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Hummlan does not sell products and earns nothing from recommending brands — ratings are independent. Learn more about EU Taxonomy and CSRD.