Brand Rating
Smol
UK direct-to-consumer cleaning brand that does concentrated laundry capsules and dishwasher tablets in plastic-free cardboard packaging. Genuinely cheaper than big brands on a per-wash basis. Carbon neutral certified and transparent about ingredients (no phosphates, chlorine, microplastics). The "stern" part: some products still use synthetic ingredients (no COSMOS or Ecolabel yet), and the subscription model can be inconvenient for occasional users.
83/100
Hummlan Sustainability Score
83
out of 100
Sustainability Breakdown
Water-friendly formulas and plastic-free packaging reduce pollution; no formal programme.
Plastic-free cardboard packaging; concentrated doses mean less packaging per wash.
Concentrated formulas cut transport weight; carbon-neutral certified; plastic-free packaging.
No phosphates, chlorine or microplastics; transparent ingredient lists; no COSMOS or EU Ecolabel yet.
UK-based with transparent manufacturing; not B Corp; supplier audits not fully public.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Smol Products We Track
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Learn more about EU Taxonomy and CSRD.