Brand Rating
Smol
UK direct-to-consumer cleaning brand that does concentrated laundry capsules and dishwasher tablets in plastic-free cardboard packaging. Genuinely cheaper than big brands on a per-wash basis. Carbon neutral certified and transparent about ingredients (no phosphates, chlorine, microplastics). The "stern" part: some products still use synthetic ingredients (no COSMOS or Ecolabel yet), and the subscription model can be inconvenient for occasional users.
83/100
Hummlan Sustainability Score
83
out of 100
Sustainability Breakdown
Water-friendly formulas and plastic-free packaging reduce pollution; no formal programme.
Plastic-free cardboard packaging; concentrated doses mean less packaging per wash.
Concentrated formulas cut transport weight; carbon-neutral certified; plastic-free packaging.
No phosphates, chlorine or microplastics; transparent ingredient lists; no COSMOS or EU Ecolabel yet.
UK-based with transparent manufacturing; not B Corp; supplier audits not fully public.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Hummlan does not sell products and earns nothing from recommending brands — ratings are independent. Learn more about EU Taxonomy and CSRD.