Personal Care
Zero-plastic packaging & certified organic ingredients
42 rated brands in this category — full 5-pillar HSS breakdowns on each brand page.
Wondering how these ratings work? Read our EU Taxonomy guide and CSRD explainer to see the evidence standards behind HSS.
Dr. Bronner's
Castile soap (multi-purpose), body, hair, household
Ethique
Shampoo bars, conditioner bars, body wash bars
Attitude
Natural deodorant, antiperspirant, body wash
BeautyCounter
Skincare, makeup, body care
UpCircle Beauty
UK brand using repurposed ingredients from other industries (coffee grounds from cafes, fruit stones from juice factories). Vegan, cruelty-free, plastic-free/refillable packaging. B Corp certified. The downsides: relatively small product range, higher price point than mainstream, and some products have shorter shelf life due to the upcycled natural ingredients.
Cleancult
All-purpose cleaners, kitchen, bathroom, laundry
Georganics
UK-based plastic-free oral care brand doing it right — glass jars, refillable tooth tabs, compostable silk floss. Genuinely zero-waste packaging (no greenwashing there). Vegan Society and Leaping Bunny certified. The downside: tooth tabs are more expensive per-brush than conventional toothpaste and some users report the texture takes getting used to. Strong local brand with Awin access.
Babo Botanicals
Hair care, body care, sunscreen (kids safe)
Organyc
Certified organic cotton feminine care (pads, liners, tampons) — 100% organic cotton, chlorine-free, no fragrances/dyes. One of the more affordable organic period care brands. Cradle to Cradle Gold certified, plastic-free packaging. The downside: availability varies by country, and some users report the pads are bulkier than mainstream brands.
Weleda
Skincare, body care, baby care, food supplements
By Humankind
US plastic-free personal-care brand making concentrated, waterless refills (deodorant, shampoo, body wash) in home-compostable/paper packaging.
Leaf Shave
US/Canada zero-waste shaving brand making metal safety razors designed to last decades, with a genuine plastic-free, recyclable-metal circular model.
Schmidt's
Natural deodorant, body wash
Bulldog
Men's deodorant, shave cream, body wash, skincare
Burt's Bees
The OG natural personal care brand — accessible, affordable, and widely available. Leaping Bunny certified, uses recycled packaging where possible, and sources beeswax responsibly. Owned by Clorox since 2007, which dilutes the "natural" positioning. Great price point for affordability-focused content.
Seventh Generation
Laundry, dish, household cleaners, paper products
Lush
Ethics-led cosmetics brand famed for packaging-free "naked" products, cruelty-free advocacy and regenerating-sourcing programmes.
Native Deodorant
Popular natural deodorant brand owned by P&G — which immediately raises greenwashing questions. The formulas are genuinely aluminium-free, paraben-free, and baking-soda-free (good for sensitive skin). Wide range of scents, subscription model. The P&G ownership (since 2017) means supply chain transparency is limited compared to independent brands. A useful "accessible natural" brand for comparison content.
Acure
Hair care, body wash, skincare
A Good Company
Swedish B Corp making everyday green goods (bamboo items, recycled notebooks, phone accessories) with visible carbon data and plastic-free design.
Grove Collaborative
All household cleaning, personal care, paper products
Odylique
UK organic skincare brand with Soil Association-certified organic cosmetics — genuinely certified, natural, cruelty-free, small-batch formulas in mostly glass packaging.
Mrs. Meyer's
Hand soap, dish soap, multi-surface cleaners, laundry
Curie
US clean deodorant brand with non-toxic, cruelty-free, skin-safe formulas in paper/glass packaging and a refill program.
OSEA
Clean, vegan, cruelty-free ocean-inspired skincare brand with a genuine non-toxic and sustainability story.
RMS Beauty
Pioneer in "living" clean beauty — non-toxic, cruelty-free, minimal-ingredient formulas with recyclable glass packaging.
Act + Acre
US clean-haircare brand with "stem cell" scalp-care, non-toxic, cruelty-free formulas, recycled packaging and a certified-B-Corp claim.
Aesop
Premium, design-led skincare brand — cruelty-free and plant-based, now owned by L’Oréal, with limited environmental disclosure and opaque supply chains.
ILIA
Well-known clean-beauty brand with non-toxic, cruelty-free and largely vegan formulas and some recycled packaging.
Indie Lee
US clean-beauty skincare brand (founded by a health advocate) with non-toxic, cruelty-free, largely vegan formulas in recyclable glass and a sustainability focus.
Earth Harbor
US vegan, "ocean-safe", clean-beauty skincare brand with small-batch formulas, recyclable glass, and a plastic-neutral/refill message.
Liforme
UK yoga-mat brand making durable, high-grip natural-rubber mats with alignment guidance; plastic-free packaging claims and a charitable giving model.
Unilever
British multinational consumer goods company with brands spanning food, home care, and personal care.
Colgate-Palmolive
American multinational consumer products company specializing in oral care, personal care, and home care.
L'Oréal
French personal care company and the world's largest cosmetics company, specializing in hair care, skincare, and makeup.
Rituals
Premium lifestyle body-care brand whose wellness positioning outpaces its verified sustainability substance.
Estée Lauder
American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.
SheaMoisture
US hair- and skin-care brand (est. 1912, now part of Unilever) sourcing shea butter from women-led cooperatives in West Africa through its fair-trade Community Commerce model, and a certified B Corp.
Johnson & Johnson
American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods.
Procter & Gamble
American multinational consumer goods corporation specializing in personal care, household cleaning, and hygiene products.
Quiet Dose
Swedish barrier-first skincare for sensitive and reactive skin. Single product: Barrier Repair Serum with 14 clinically supported active ingredients. Full ingredient transparency with exact concentrations. EU-registered (CPNP), dermatologically tested, fragrance-free.
Amazon
American multinational technology company focusing on e-commerce, cloud computing, online advertising, and digital streaming.