Brand Rating
Kind
Snack bars, granola, breakfast bars
80/100
Hummlan Sustainability Score
80
out of 100
Sustainability Breakdown
Rainforest Alliance certified cocoa supports forest conservation; Mars deforestation-free commitments cover palm and cocoa.
Recyclable wrappers in many markets; no significant recycled-content or refill program.
Parent company Mars has SBTi-validated net-zero targets, but brand-level data is not separately disclosed.
Non-GMO Project verified ingredients and Rainforest Alliance certified cocoa; limited chemical-management detail.
B Corp certified; Rainforest Alliance cocoa; Mars human-rights and responsible-sourcing programs cover the supply chain.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Kind Products We Track
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Learn more about EU Taxonomy and CSRD.