🐝Hummlan

Fashion

Fair-trade certified & low-impact natural fibres

46 rated brands in this category — full 5-pillar HSS breakdowns on each brand page.

Wondering how these ratings work? Read our EU Taxonomy guide and CSRD explainer to see the evidence standards behind HSS.

Patagonia logo

Patagonia

95HSS

Outdoor apparel, climbing gear, footwear, bags

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Nudie Jeans logo

Nudie Jeans

93HSS

Organic denim, jeans, jackets

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People Tree logo

People Tree

80HSS

Fair trade fashion, artisan-made clothing

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Vaude logo

Vaude

80HSS

German outdoor-gear brand (founded 1974) built on bluesign® system-partner production, Fair Wear leader status, science-based climate targets and PFC-free finishes.

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Pact Organic logo

Pact Organic

79HSS

Organic cotton underwear, pajamas, basics

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Triarchy logo

Triarchy

79HSS

Sustainable denim, pants, jackets

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Allbirds logo

Allbirds

78HSS

Allbirds leads on carbon footprint transparency and natural materials (merino wool, TENCEL, sugarcane EVA). However, their "carbon neutral" claims rely heavily on offsets rather than absolute emission reductions, and the price point (£95-135 per shoe) puts them above many competitors. Strong B Corp credentials (82 score) and FSC-certified packaging are genuine positives. Known downside: the wool shoes have durability concerns reported by users, and the shift into synthetic materials (Tree Dasher) muddies their natural-fibre positioning.

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Boody logo

Boody

78HSS

Boody makes bamboo viscose underwear and basics that are genuinely soft and well-priced (comparable to major high-street brands). They hold OEKO-TEX Standard 100 and FSC certifications for their bamboo sourcing. However, "bamboo" fabric is actually viscose/rayon processed with chemicals — they're transparent about this but the marketing can mislead casual shoppers. No B Corp certification yet. Excellent value-for-sustainability ratio.

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Groceries Apparel logo

Groceries Apparel

78HSS

Sustainable clothing, activewear, Dresses

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Tentree logo

Tentree

78HSS

Clothing, footwear, accessories

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Veja logo

Veja

77HSS

French sneaker brand using wild Amazonian rubber, organic cotton, and recycled plastic bottles. Genuinely transparent supply chain — they publish factory lists and pay fair wages. No marketing budget (relies on word of mouth/influencers). The "but": the shoes are expensive (£95-150), some styles have limited cushioning, and the wild rubber supply chain is harder to scale. Still, the most credible sustainable sneaker brand on the market.

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Armedangels logo

Armedangels

76HSS

Cologne fair-fashion brand — GOTS-certified organic cotton, Fairtrade, B Corp (widely reported) and a transparent supply chain.

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Houdini Sportswear logo

Houdini Sportswear

76HSS

Swedish circular-sportswear pioneer designing technical outdoor layers to be rented, repaired and recycled — built on mono-material fabrics and a "wear, rent, share, recycle" model.

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Mud Jeans logo

Mud Jeans

76HSS

Genuinely circular European denim brand — jeans you lease, repair and recycle, made from certified organic cotton.

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FREITAG logo

FREITAG

74HSS

Bags made from recycled truck tarpaulins, seat belts, and bicycle inner tubes. Every product is unique (no two are identical). Swiss design, built to last a lifetime. Fully transparent about their material sourcing and manufacturing (in-house in Zurich). The elephant in the room: prices start at CHF 190 for a small bag, making them inaccessible to most shoppers. Still, an icon of circular design.

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Fjällräven logo

Fjällräven

73HSS

Outdoor apparel, backpacks, accessories

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Organic Basics logo

Organic Basics

72HSS

Sustainable underwear, socks, basics

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Reformation logo

Reformation

72HSS

Women's dresses, tops, pants, accessories

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ECOALF logo

ECOALF

69HSS

Spanish pioneer of upcycled materials — ocean plastic and post-consumer waste turned into garments.

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Girlfriend Collective logo

Girlfriend Collective

69HSS

US activewear brand built on recyclability and transparency — recycled bottles and fishing-net fibres, OEKO-TEX certified.

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Amour Vert logo

Amour Vert

68HSS

Women's t-shirts, tops, dresses

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T

Thought Clothing

67HSS

Men's and women's sustainable clothing, socks, underwear

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Outerknown logo

Outerknown

66HSS

Surf-and-sportswear label built on recycled fibres and certified organic cotton with a genuinely responsible-sourcing story (Fair Labor- and bluesign-aligned).

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Rapanui Clothing logo

Rapanui Clothing

66HSS

UK organic-cotton basics brand with fully transparent supply chains — factory, farm and price published openly — and a "Teemill" circular manufacturing model that turns used garments into new ones.

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Everlane logo

Everlane

65HSS

Men's and women's basics, shoes, bags

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Stella McCartney logo

Stella McCartney

65HSS

Luxury-fashion house pioneering material responsibility — no leather, fur or exotic skins, heavy use of recycled and bio-based materials.

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Kuyichi logo

Kuyichi

64HSS

Dutch denim pioneer (est. 2001) building jeans from certified organic cotton and recycled denim through Fair Wear-foundation, transparent supply chains.

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Bellroy logo

Bellroy

62HSS

Australian B Corp-certified accessories brand (wallets, bags, totes) using LWG-rated leather and recycled materials, with a published factory map and durability-first design.

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Knowledge Cotton Apparel logo

Knowledge Cotton Apparel

62HSS

Danish everyday-apparel brand built on certified organic cotton, transparent supply chains and membership of the Sustainable Apparel Coalition — honest mid-tier basics with real standards depth.

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Nisolo logo

Nisolo

62HSS

US-born, Peru-anchored B Corp footwear brand making handcrafted leather shoes and boots through audited, living-wage factories with radically transparent pricing.

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Unbound Merino logo

Unbound Merino

62HSS

Canadian merino-wool basics brand designing versatile, long-lasting travel-friendly pieces from responsibly-sourced, non-mulesed merino.

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Adidas logo

Adidas

60HSS

German multinational corporation that designs and manufactures athletic footwear, apparel, and accessories.

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Aday logo

Aday

58HSS

US womenswear brand designing "one thing that does five things" — versatile, travel-friendly, recycled-material workwear with a circular repair/resale arm.

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Colorful Standard logo

Colorful Standard

58HSS

Portuguese affordable-apparel brand making heavyweight organic-cotton basics (hoodies, sweats, tees) in a self-run EU factory — a strong price-to-quality-and-organic story with limited circularity.

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Dedicated Brand Co. logo

Dedicated Brand Co.

58HSS

EU streetwear brand with strong GOTS-certified organic cotton and fair manufacturing.

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PANGAIA logo

PANGAIA

58HSS

Materials-science fashion brand with innovative bio-based and recycled materials, tempered by heavy self-reported marketing and a thin supply-chain record.

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Vivobarefoot logo

Vivobarefoot

58HSS

UK barefoot-footwear brand made largely from natural and recycled materials, with repair, resale (ReVivo) and ocean-plastic lines — genuinely circular intent in a niche category.

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Nike logo

Nike

56HSS

American multinational corporation engaged in the design, development, manufacturing, and marketing of footwear, apparel, and equipment.

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Rothy's logo

Rothy's

55HSS

US footwear and bag brand knitting shoes from recycled plastic bottles, with a take-back recycling program and durable, machine-washable designs.

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Frank And Oak logo

Frank And Oak

54HSS

Canadian sustainable-fashion brand (part of Cielo) making seasonal, less-but-better basics with recycled and certified fabrics and a circular "Style That Lasts" ethos.

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Obakki logo

Obakki

54HSS

Canadian ethical-lifestyle brand working directly with artisans in over 30 countries to create home goods, textiles and lifestyle goods on fair-terms partnerships, with a clean-water charitable foundation.

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prAna logo

prAna

54HSS

Long-standing outdoor-apparel brand (Columbia-owned) with a genuine organic-cotton and recycled-fibre heritage and broad responsible-sourcing commitments.

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United by Blue logo

United by Blue

48HSS

US outdoor-apparel brand with a 1-for-1 ocean-cleanup model — every product funds the removal of a pound of ocean trash — plus recycled-materials basics.

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H&M logo

H&M

42HSS

Swedish multinational fast-fashion retailer known for clothing for men, women, teenagers, and children.

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Zara logo

Zara

38HSS

Spanish multi-national fast-fashion brand, part of the Inditex group, known for rapid production cycles.

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Shein logo

Shein

22HSS

Ultra-fast fashion retailer known for extremely cheap clothing produced at immense volumes.

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