Brand Rating
Who Gives A Crap
The poster child for sustainable toilet paper — 100% recycled bamboo/toilet paper in plastic-free wrapping. B Corp, 1% for the Planet, and donates 50% of profits to sanitation projects. The product genuinely works well (not the thin recycled paper of old). The cost is higher than conventional TP, and the bulk boxes require storage space. GOTS-certified bamboo would be stronger than "recycled" claims for some eco-conscious buyers.
84/100
Hummlan Sustainability Score
84
out of 100
Sustainability Breakdown
No-deforestation commitment; FSC-certified bamboo; actively protects forests (1M trees cut daily stat).
100% recycled paper products and plastic-free packaging; single-use by nature of the category.
Recycled and bamboo fibres avoid virgin trees; carbon-neutral shipping (Pachama) and a solar-powered warehouse; no-deforestation commitment.
FSC-certified bamboo and recycled fibres — never virgin trees; plastic-free packaging.
B Corp certified; 50% of profits fund sanitation projects (e.g. Fresh Life partnership); products made in China.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
Who Gives A Crap Products We Track
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. Learn more about EU Taxonomy and CSRD.