H&M
Conscious Choice Linen Shirt
"Relaxed-fit linen shirt from sustainable linen sources."
Expert Verdict
Linen; Livaeco viscose options; Better Cotton
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Sustainability Breakdown
Ambitious targets for sourcing sustainable cotton and wood, but heavy reliance on conventional synthetic fibers harms marine and terrestrial ecosystems.
Offers garments collection scheme, but true circularity is limited; less than 1% of materials are recycled from old garments back into new garments.
Has SBTi-approved targets to reduce absolute scope 1, 2, and 3 emissions, but absolute emissions remain high due to massive production scale.
Uses chemical management standards (ZDHC), but massive synthetic fiber use contributes significantly to global microplastic pollution.
Discloses a list of suppliers, but failed to deliver on a high-profile 2013 pledge to ensure living wages for 850,000 garment workers.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
This score follows our published framework. See EU Taxonomy and CSRD explainers for the evidence logic behind each rating pillar.