Seventh Generation
Paper Towels (2-Ply, 6 Rolls)
HSS Rating: 70/100i
Our Hummlan Sustainability Score (HSS) out of 100 measures brand alignment with strict EU Taxonomy criteria and CSRD reporting disclosures across 5 rigorous pillars.
"100% recycled paper towels with no added dyes or fragrances."
Expert Verdict
B Corp; 100% recycled fiber; FSC certified; plastic-free packaging
Find It at Ethical Superstore
Ethical Superstore
AFFILIATE PARTNERSustainability Breakdown
Organic ingredients where possible, plant-based
Some recycled packaging, but no refill program
Carbon reduction targets, but not SBTi verified
EPA Safer Choice, USDA BioPreferred, no VOCs
B Corp, supplier code of conduct, but owned by Unilever
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
This score follows our published framework. See EU Taxonomy and CSRD explainers for the evidence logic behind each rating pillar.