Adidas
Stan Smith Forever (Primegreen)
"Classic sneaker made with 50% recycled materials."
Expert Verdict
Primegreen (50% recycled); no virgin polyester; circular design
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Sustainability Breakdown
Sourcing certified sustainable cotton and recycled polyester, but still relies on high quantities of conventional synthetic materials.
Successful Parley Ocean Plastic line and circular shoe trials (Loop), but circular products are still a small fraction of overall sales.
Approved SBTi target to reduce supply chain emissions by 30% by 2030, with a goal of carbon neutrality in its own operations by 2025.
Pledged to eliminate hazardous chemicals through ZDHC, though microfiber shedding from synthetic activewear remains unaddressed.
Certified by the Fair Labor Association, but criticized for failing to protect wages and compensation for garment workers during pandemic factory closures.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
This score follows our published framework. See EU Taxonomy and CSRD explainers for the evidence logic behind each rating pillar.