Tide purclean Liquid Laundry Detergent

Sourcing wood pulp from clear-cut Canadian boreal forests and palm oil from Southeast Asia, driving high impacts on native biodiversity and habitats.

Sells massive quantities of single-use products; plastic packaging circularity is low, and transition to reusable or refillable models is slow.

Targeting net-zero greenhouse gas emissions by 2040, but its scope 3 emissions continue to rise alongside production and retail volumes.

Active safety monitoring of chemical ingredients, but high-volume chemical runoff from detergent and personal care products impacts waterways.

Maintains robust human rights policies and audit systems, but enforcement in remote agricultural and forestry supplier tiers remains challenging.