Tom's of Maine Natural Toothpaste
"Fluoride toothpaste with natural ingredients in recycled tube."
Expert Verdict
Natural ingredients; fluoride; recyclable tube; cruelty-free
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Check the brand's siteSustainability Breakdown
A major consumer of palm oil; has faced deforestation risks in its supply chains and lacks full, verified farm-level traceability.
Pioneered a recyclable toothpaste tube and shared the IP, but a large portion of its global packaging portfolio still consists of single-use plastics.
Targeting net-zero carbon emissions by 2040 with science-based targets, but supply chain emissions remain hard to abate.
Actively formulating highly biodegradable personal care products, though synthetic chemical ingredients still run into waterways.
Enforces code of conduct for suppliers, but agricultural sourcing (like palm oil) exposes the brand to third-party labor compliance risks.
Our ratings are "stern but fair", based on third-party certifications and EU Taxonomy + CSRD alignment. We prioritize verifiable data over brand marketing claims. EU Taxonomy and CSRD explain the framework backbone.
This score follows our published framework. See EU Taxonomy and CSRD explainers for the evidence logic behind each rating pillar.